If your prospects are haggling over price difference, you don't have a sales problem—you have a commodity problem. Many small business owners are too busy keeping up with the work to notice they've fallen into a "rabbit hole" of burnout. When a customer can’t see a difference in how you work or how easy you are to deal with, the only variable left to judge is the price tag. Here is how to use the Christensen Playbook to engineer your way out of the price war and into a categ